The Other Art Fair is coming to Melbourne in 2014, and, before the event welcomes art buyers, collectors and lovers, gallerists, curators, critics and the media, a crucial step will soon begin: selecting the best non-gallery represented artists to showcase their work at Federation Square in August.
Applications can be submitted online (via The Other Art Fair website) until
14 March 2014. As the Fair Director of The Other Art Fair Melbourne, I am looking forward to following the selection process once a committee is announced.
Considered the UK’s largest artist-led fair, The Other Art Fair was launched in London in 2011. Over 3 days, UK’s best 80 unrepresented artists were showcased to 4,300 visitors. This success prompted an overwhelming response of more than 400 artist applications for the following fair.
The subsequent editions, in 2012 (May and November) and 2013, have seen a continuation of the fantastic sales and opportunities generated at the inaugural fair. The event will return in April 2014.
But The Other Art Fair is not only about selling artworks. It enable artists to launch their work in the contemporary art world, gauge the public’s response to their pieces and meet fellow artists for potential collaborations. The event also attracts individuals who support artistic practice in other ways: advertising agencies, designers and corporate companies looking to commission pieces.
Selected artists will also attend a workshop before the event, which will take place at the same time as The Melbourne Art Fair, providing great exposure.
When: 14 to 17 August 2014
Where: Level 3 Car Park, Federation Square, Melbourne
Why: The Other Art Fair is the UK’s largest artist-led fair, attracting an audience of 7,500 art buyers, collectors, journalists and gallerists from across London and now Melbourne!
For further information, please contact me.