Blog
walk-to-art on Instagram: What my eye picks up along the way
artists, Melbourne tours, New York tours, Venice tours
28 February 2017
walk-to-art is finally on Instagram!
Shepard Fairey's post on Instagram (click image to view it in full)
After many conversations with friends and tour participants asking "why are you not on Instagram", I finally put the app on my phone.
I always prefer to see art work in the flesh and am always hesitant to view an exhibition online. However, it seems that the "hash tagging" has become rather important to today's way of experiencing everything.
Instagram has also become a way to archive works, reach an international audience, international curators and, of course, buyers and collectors who don't have the time to visit a show. Some artists use the platform to maintain a public profile and push the boundaries of censorship.
Ai Weiwei is an excellent example. Weiwei (@aiww) knows how to use the platform better than most, going beyond self-promotion to reveal the true power of social media.
Shepard Fairey's post on Instagram (click image to view it in full)
Having travelled back and forth from New York for the last 10 years, I am a fan of Shepard Fairey's murals and past-ups. Fairey (@obeygiant) is also political and uses the platform to reach a wider audience, but shares links to works by other artists as well – it's a global community.
So walk-to-art's Instagram (@walktoart) will be about what my eye picks up along the way. Whether I am in Naarm / Melbourne walking the streets, visiting a studio, an art opening or on tour. Or maybe from the streets of New York to the magical lanes in Venice to the hidden bars for a cheeky glass of prosecco or two!